New Appliance, Software and Services Extend the IBM MobileFirst Strategy.
IBM’s Smarter Planet strategy took a major technological step forward today with the introduction of IBM MessageSight, a new appliance designed to help organizations manage and communicate with the billions of mobile devices and sensors found in systems such as automobiles, traffic management systems, smart buildings and household appliances.
Over the next 15 years, the number of machines and sensors connected to the Internet will explode. According to IMS Research, there will be more than 22 billion web-connected devices by 2020[i].These new devices will generate more than 2.5 quintillion bytes of new data every day[ii], while every hour enough information is consumed by Internet traffic to fill seven million DVDs.[iii]
Building on the Message Queuing Telemetry Transport (MQTT) technology, IBM MessageSight delivers the performance, value and simplicity that organizations need to accommodate the growing multitude of mobile devices and sensors. This enables large volumes of events to be processed in near real time, allowing organizations to consolidate all of the information in one place and more easily glean insights to make better business decisions. IBM MessageSight is capable of supporting one million concurrent sensors or smart devices and can scale up to thirteen million messages per second.
Marie Wieck , general manager, WebSphere, IBM, said:
“When we launched our Smarter Planet strategy nearly five years ago, our strategic belief was that the world was going to be profoundly changed as it became more instrumented, interconnected and intelligent. IBM MessageSight is a major technological step forward in continuing that strategy.”
“Until now, no technology has been able to handle this volume of messages and devices. What’s even more exciting is that this only scratches the surface of what’s to come as we continue down this path of a Smarter Planet.”
The ability of IBM MessageSight to handle and route tremendous volumes of messages makes it ideal for use by governments and organizations looking to connect and infuse intelligence into cities and across industries such as automotive, healthcare and finance.
For instance, an automotive manufacturer can use IBM MessageSight to help manage the features and services of its automobiles. With thousands of sensors in each car, a dealer can now be notified when a “check engine” light turns on in a specific car. Based on the information transmitted by the engine sensor, the dealer could then notify the owner that there is a critical problem and they should get their car serviced immediately.
“To realize the vision of a Smarter Planet, we must first enable the universe of instrumented sensors, devices and machines to communicate more efficiently while sharing, managing and integrating large volumes of data at a rate much faster than ever before,” said Bob S. Johnson , director of development for Sprint’s Velocity Program. “We have been testing IBM MessageSight for some initial projects and are excited about the capabilities that it could help us deliver to the vehicle and beyond.”
The vast majority of the 22 billion sensors will be found in devices that are mobile. As a result, IBM MessageSight is designed to complement and extend the IBM MobileFirst offerings, now enabling a corporation to create mobile solutions, manage and monitor those mobile devices in real time. Introduced in February, IBM MobileFirst is a collection of mobile enterprise software, services, cloud and analytics capabilities that help a corporation design, deploy, secure and manage mobile strategies and apps. According to IDC, the market for mobile enterprise infrastructure software and services was $14.5 billion in 2012, growing at a compound annual growth rate of 16.3%. IDC expects this market to reach $30.9 billion in 2016.
Foundational to IBM MessageSight is its support of MQTT, which was recently proposed to become an OASIS standard, providing a lightweight messaging transport for communication in machine to machine (M2M) and mobile environments. Sensors are often small in size, have low power and typically low communications bandwidth capabilities. MQTT can be used in conjunction with these devices. Its low power consumption, high performance and reliability allow real time updates that can be acted upon immediately.
IBM MobileFirst Portfolio Delivers Expanded Mobile Analytics and Cloud Services to Clients
In other news, the IBM MobileFirst portfolio is being extended further today with the introduction of new mobile analytics capabilities and cloud services that enable corporations to design more engaging mobile offerings to reach customers, partners and employees in new and compelling ways. As a result, mobile apps can now be constantly tailored to meet the needs of the specific audience they are trying to reach.
Using mobile analytics to collect usage data is an effective and powerful way for companies to create a better user experience and target their customers. IBM’s MobileFirst platform is the first in the industry to speed the process of building apps by enabling companies to seamlessly integrate analytics and capture the complete on-device experience of how customers are using apps, including insight into gestures, dwell time and navigation.
The IBM MobileFirst platform now includes geo-location services for developers. Now, geo-location triggers can be used to extend applications to take contextual action based on a user’s location to provide personalized service. Featuring a new toolkit, developers can more efficiently monitor battery and network bandwidth. Additionally, newly integrated mobile app testing capabilities enable organizations to improve app quality while reducing the effort needed to test across different mobile platforms.
As mobile apps proliferate, the cloud has also emerged as a key enabler of this growth. Cloud delivery of mobile applications accelerates time to value and speed to market, making availability of new capabilities instantaneous. According to a recent MarketsandMarkets report, mobile cloud services are estimated to grow from $216.5 million in 2012 to $7.7 billion in 2017[iv].
To help organizations take advantage of this opportunity, IBM is also introducing new cloud services for mobile so that companies can focus on creating compelling user experiences, rather than spending time on back end connectivity and integration issues.
This includes a new mobile marketing service that helps organizations create digital passes for employees in Apple’s Passbook. Accessed through the cloud, organizations can quickly design and issue passes for loyalty, events, ticketing, payments and more without having to purchase on-premise development tools.
In related news, IBM’s recently announced acquisition of UrbanCode will also help its clients tap into new opportunities in mobile. Based in Cleveland, Ohio, UrbanCode automates the delivery of software, helping businesses quickly release and update mobile, social, big data and cloud-based apps.