New unit will help retailers achieve unprecedented levels of operational efficiency, customer engagement and brand enhancement.
LSI Industries Inc. today announced the launch of SmartVision™, a new business unit dedicated to helping convenience store executives tap into advanced Internet of Things (IoT) technologies.
SmartVision™, an endorsed brand of LSI, offers C-Stores with the proven ability to increase operational efficiencies, improve customer experiences and enhance brand recognition.
LSI Chief Technology Officer Andy Foerster explains that SmartVision is uniquely qualified to leverage its image technologies, IoT expertise and 40-plus years of experience serving the C-Store industry.
“The potential of IoT for C-Stores is tremendous, but the level of trepidation is equally high, so while executives see opportunities, they are also uncertain how to proceed. SmartVision simplifies that process because we understand the opportunity on both ends – with IoT and how that applies to the C-Store environment.”
SmartVision will initially offer several core technologies designed to maximize in-store flow management, enhance the shopper experience, deliver real-time personalized promotions and coupons and differentiate store brands.
“C-Store executives are hungry to take advantage of new IoT technologies,” explains Marshall Paisner, SmartVision director of connectivity enrichment, “so we are using our IoT expertise to simplify the process for them.”
“Initially technologies like beacons, near-field communications, WiFi, camera analytics, electronic shelf tags and interactive digital signage are the types of offerings we can immediately introduce to help C-Stores increase operational efficiencies and enhance customer engagement.”