An organization’s tech infrastructure allows them to optimize business performance and enables competitive advantage if that tech infrastructure is used to its fullest extent. Many organizations aren’t aware of the variety of ways to get the most out of their infrastructure and so they lose that competitive advantage. But there are multiple ways to make sure your tech is working hard for you and that it delivers in areas it’s supposed to. However, without proper setup, adoption, and training, innovative solutions can go underutilized by businesses. Here are five ways you should be using your tech infrastructure to the fullest extent.
1. Optimize Your CRM
Optimizing your CRM means getting all that you can out of it and making it work well for you. In order to optimize your CRM, you’ll need to set goals, train your sales team, and get feedback. Setting goals involves writing down exactly what your marketing and sales teams need to accomplish in order to see results. Training your sales team on how to get the most out of using your CRM is highly recommended. You could teach them how to define a qualified lead or how to capture the right data, focus on the right metrics, and act on good data. Be as thorough as possible when it comes to training your team. The right CRM can help you reduce response time to customer inquiries and issues, manage your team’s performance, and help with lead to revenue management.
2. Adopt IoT Technology
If you haven’t already, consider adopting IoT technology to help enhance your tech infrastructure. IoT technology can provide greater efficiency and provide new ways to understand your target audience as well as create new lines of business. It can also help tremendously in improving the customer experience by putting technology into objects you might not expect to find it and then gaining new insight into how to make that object work better. IoT technology can help you provide a more personalized customer experience and give you a multi-dimensional view of that experience, as well as provide insight into how satisfied each customer has been. IoT helps provide companies with customer insight in real-time, which means your team can respond to problems and requests quickly.
3. Use an Omnichannel Approach
Using an omnichannel approach means providing more than one channel of communication for your customers to reach you, such as phone, email, live chat, social media, etc. An omnichannel approach ensures that your customers can reach you no matter what platform they’re currently using and that you can respond on that channel. When customers see that they can contact you using their favorite method (whether it’s Facebook, Twitter, or live chat), they’ll be more likely to return for more of the same great experience.
4. Avoid Unnecessary Tools That Don’t Really Help
If you want to get the best out of your tech infrastructure, don’t fall for hip new tools that claim to solve some sort of particular problem within an organization. Usually, these tools aren’t as convenient for your team as you might like to think. Just because it claims to save time and solve obscure problems doesn’t mean it will necessarily benefit your organization. Don’t add anything to the mix that you aren’t really sure is going to help your company be more cost-efficient and run more smoothly.
5. Monitor Performances and Calculate ROI
If you want to know just how well your tech infrastructure is performing for you, you need to monitor team performance as well as the performance of the tech. In order to know whether you’re utilizing your tech infrastructure to the fullest extent, you need to calculate the ROI, or return on investment. This way you’ll know whether your investment was worth the risk and you can determine what changes need to be made, if any.
Your company’s infrastructure has everything to do with business performance, so if your business is struggling, think about your tech infrastructure. Making the most of your tech infrastructure can help place you above your competitors and help you provide a more streamlined, unified customer experience, leading to an increase in customer retention and a boost in user engagement. If you’re underutilizing your tech infrastructure, consider the above tips to help you make the most of it.