5 Ways the Internet of Things (IoT) Can Grow Your Business

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By Marc Kavinsky, Editor at IoT Business News.

The Internet of Things (IoT) has had a dramatic impact on how we live and made various aspects of daily life smarter and more efficient. High-speed data communication and mobile internet are becoming cheaper and more accessible, the cost of smart technology is being reduced, and more devices are being built with wireless connectivity embedded.

As a consequence, IoT usage has surged over recent years and pretty much anything can now be connected to an Internet of Things network. Modern businesses can use IoT technology to streamline business operations and improve efficiency in numerous ways. With this in mind, here are five ways the IoT can grow your business today:

1. Reduced business expenses

According to TDengine, IoT technology can be utilized to reduce business expenses in several ways. This revenue can then be invested in developing the core areas of your company that will drive sustainable growth. Here are some of the key ways that the IoT can cut business costs:

  • Efficient inventory management – Many businesses face challenges when it comes to inventory management and tracking. Poor inventory management can lead to various issues, including delays with order fulfillment and wasted stock. This will harm your productivity levels and profits in the long run. Fortunately, businesses now have the option to automate business inventory by installing IoT software in their warehouses. This technology will ensure that your inventory is being monitored and managed efficiently and will give your managers additional time to focus on core business tasks.
  • Lower maintenance costs – IoT predictive maintenance technology can be used to reduce costs by alerting you to potential technical issues before they affect production and productivity. This will lower maintenance costs and minimize downtime.
  • Optimize energy usage – Installing a smart thermostat in your commercial building is a simple and effective way to reduce your energy usage and cut your monthly utility bills. Switching to a smart thermostat will allow you to use energy more efficiently and lower your company’s carbon footprint.

2. Tailored marketing campaigns

The IoT has had a significant impact on the strategies that modern businesses use to advertise their products and services. Marketing is now far more data-driven and businesses can utilize analytic tools to learn about their customers and their preferences online. This information can be used to deliver more personalized marketing campaigns that will promote the brand more effectively. IoT technology has given businesses access to valuable marketing data without the need to spend lots of money on expensive market research or external advertising services. Marketers can also use IoT solutions to monitor their campaigns and receive instant alerts on their progress. This allows businesses to make necessary adjustments to their marketing strategies to yield the best possible results and maximize the return on their marketing investment. According to experts, “IoT technology empowers marketing professionals by providing deep insight into customer behavior.” Overall, all businesses should be implementing IoT solutions and using data to boost the efficiency and overall effectiveness of their marketing campaigns.

3. Enhanced user experience

IoT devices have created more access to data and analytics. This information can be used by businesses to gain a better insight into how customers use their products and services. This, in turn, allows businesses to provide a more personalized user experience. Consumer demands have evolved over the years and shoppers now expect to be able to make convenient online purchases without the need to go into physical stores. Companies can use IoT technology to create user-friendly online stores that facilitate fast online purchases. You can develop your analytical skill and learn more about how IoT analytics can enhance the customer experience by completing specialist courses such as a masters in predictive analytics. This flexible online course will equip you with the skills needed to understand analytics data and leverage this information to improve business performance.

4. Improved business security

IoT technology can be used to boost the security of your commercial building in multiple ways. For example, wireless CCTV systems can be installed anywhere on your business premises and provide you with 24/7 live feed direct to your smart device. Research shows that security cameras can be an extremely effective deterrent against criminals. Experts at Sobieski add that security cameras can also be used to monitor staff performance and lower the risk of employee theft. Wireless alarm systems are another affordable way to boost your business security and protect your equipment and data. An added benefit of installing IoT security devices like those mentioned above is that they may reduce the cost of your business liability insurance. All companies should take advantage of IoT devices that can be used to monitor their business premises, boost their workplace security, and negotiate lower insurance premiums.

5. Remote working opportunities

With IoT technology, employees no longer have to be in the office to complete their work tasks. One of the biggest advantages of IoT devices is that they allow employees to connect and work remotely. IoT technology also encourages collaboration and communication between team members, which should increase productivity levels within the workplace. Furthermore, research shows that remote workers tend to be far happier and productive. A key reason behind this is because remote work encourages a healthy work-life balance and helps to lower levels of stress. According to Business Insider, “companies that offer remote work are more likely to retain their employees and remote workers tend to work longer average hours than non-remote workers.” Allowing your employees to work from home can also reduce your overall business expenses, as you will have lower office overheads. Plus, you will have access to a wider pool of talent, as you won’t be restricted to hiring staff in your local area. This flexibility extends to financial management as well, where digital solutions for creating check stubs can further streamline your administrative tasks, saving time and resources.


IoT technology presents endless opportunities to modern businesses and can be leveraged to enhance business operations in various ways. In particular, IoT devices can be used to streamline business operations, increase productivity, improve the customer experience, and, ultimately, boost your bottom line. All companies should take advantage of IoT technology and use it to drive business growth and profits.

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