Consumers get better mosquito protection, Thermacell reaps important business benefits including market differentiation.
Ayla Networks, a leading provider of Internet of Things (IoT) platform and solutions for consumer brands and service providers, today announced that its IoT software will power Thermacell’s first-of-its-kind LIV Smart Mosquito Repellent System.
Delivering on-demand, effective mosquito defense, the LIV system helps homeowners reclaim their patios and more from mosquitoes. Multiple all-weather repellers installed throughout any outdoor space diffuse heat-activated repellent, creating large areas of protection.
Connected to a “Smart Hub,” owners can use the LIV+ app to control and customize the system from their mobile devices or smart speakers.
“As our first solution that can be fully integrated into the home, we knew from day one we had to harness the full potential of IoT connectivity to deliver the ultimate in convenience and functionality,” said Adam Chojnacki, Thermacell’s vice president of innovation and GM of Installed Systems division. “We called on Ayla because of their deep IoT expertise in consumer products and speed-to-market capability. With Ayla’s platform in place, we can concentrate on what we do best: delivering reliable mosquito protection that millions of people have already come to rely on from us over the years.”
Enabling IoT Business Transformation
The Ayla platform enables Thermacell to enjoy a number of important business benefits, including:
- Ease of use from additional features users have to control their system, including automation options that make it a completely seamless part of the home
- Providing automated, highly relevant reminders based on use, enabling a more frictionless replenishment stream
- Full operational visibility of installed devices, allowing for over-the-air software updates to release new features and streamlining customer service with direct diagnostic capabilities
- A more full-featured yet easier to use product to offer consumers seeking both performance AND convenience when it comes to selecting a mosquito solution
Prashanth Shetty, vice president of marketing for Ayla Networks, said:
“Thermacell’s LIV Smart IoT capabilities are made possible by our device management for diagnostic monitoring and over-the-air automation, and by our secure, scalable data pipeline and advanced analytic applications.”
“The overall benefits to Thermacell and to all the other consumer brands that work with us is that they can create differentiated products, sell more units, expand margins, reduce service costs and drive new revenue.”