Data revenues now account for 14.5 per cent of the company’s £43 billion in service revenues.
Vodafone made £46.4bn in the year to March 31st, and a fall in profits from £7.9bn to £7bn.
The figures bore out the received wisdom that voice is being commoditised and squeezed. Its voice revenue fell from £27.2bn to £25.7bn as users turned increasingly to OTT messaging services and VoIP.
Data revenue (excluding SMS) rose 18 per cent to £6.2bn thanks largely to increased smartphone penetration, which rose 8.3 per cent to 26.9 per cent of its users. Adoption among customers with a contract is even higher, at 45 per cent.
Vodafone also disclosed progress on integrated tariffs, which combine allowances for voice, SMS and data in one monthly fee. In Q4, 43.2 per cent of consumer contract revenue in Europe was from customers on integrated tariffs.
It is also steadily growing its M2M business, with M2M SIMs growing from 5.3 million to 7.8 million year-on-year.
Meanwhile it confirmed that M-Pesa, its mobile money transfer service, has 14.4m active users in six markets.
Source: Mobile Entertainment