Yankee Group predicts the global market for mobile and connected devices will nearly double to reach U.S.$847 billion by 2016.
The mobile and connected devices market remains the catalyst behind the increasing penetration of mobility around the globe. “What’s Next for Mobile and Connected Devices,” a new Market Vision report from Yankee Group, digs deep into the current state of the market, as well as forecasts where it is heading during the next two to three years.
- The mobile and connected devices market offers unprecedented opportunity. Currently a U.S.$436 billion business globally, Yankee Group expects the sector to hit U.S.$847 billion by 2016.
- Tablet sales will soon surpass PC sales. But as consumers abandon their PCs in favor of tablets, PCs won’t die off. They will continue to have a strong role to play in the enterprise.
- The Internet of things has a ways to go. When Yankee Group surveys consumers to see if they intend to buy devices such as smart thermostats, smart meters, connected cars, connected appliances or health and fitness monitors, few express interest. In fact, not one category garners more than a 7 percent response.
“Winners and losers across the mobile ecosystem change places in a matter of months, not years, and device manufacturers, OS makers, app developers, Internet players and more need to move fast just to keep up,” said Senior Analyst Boris Metodiev, lead author of the report.
“We see partnerships and strong multifaceted ecosystems as the best weapons in all players’ fights to come out on top in this fast-changing marketplace.”
For a glimpse of the near future of mobile devices, register for the upcoming Yankee Group webinar, “Holiday Devices: The Gifts That Keep on Giving,” to learn what’s hot—and what’s not—this gift-giving season.
Yankee Group is the preeminent research and advisory firm equipping companies to profit in a mobile world. The core of our content is proprietary research and analytics on the attitudes, behaviors and usage patterns of mobile users. We provide a range of actionable data, insights and advice to marketing, strategy and product executives driving the mobility revolution in leading companies worldwide. Visit www.yankeegroup.com.