Telefónica to launch its M2M Channel Partner Programme globally

Analysts value the ‘managed connectivity’ opportunity at 11.6 billion euros in 2016.

Telefónica today announced the next phase in the launch of its M2M Global Channel Partner Programme in order to reinforce its position in the M2M world. The programme enables Telefónica to extend the reach of its offering by partnering with key players in the M2M value chain such as device manufacturers, solution providers and distributors.

This M2M partner ecosystem allows Telefonica to approach the market in collaboration with its partners who in turn enrich our offering with their solutions and generate a multiplier effect in terms of scale. The Programme will also enable Telefónica to identify the most successful M2M Service Providers that could become future vertical solution partners for the company.

Telefónica first launched this programme in the USA, working with companies who want to expand to other markets where we have a strong presence. More than 80 partners enrolled in less than 7 months. We are now extending this initiative globally starting with Europe before rolling out to other markets.

“We are really pleased with the success of the partner progamme in the USA. It gives us a richer portfolio of M2M solutions to sell to our customers. Now we are deploying our Global Channel Partner Programme in Europe as well. We’ll continue moving forward by developing the Programme in other Telefónica regions and adding more Telefónica products to our portfolio, using the same proven partnership model,” says Mr. Rafael García Meiro, Telefónica Digital’s Global Partner Sales Unit Director.

He added:

“90 additional companies are already in the process of joining our Channel Partner Programme, and the objective for 2014 is to enrol a total of 250 partners.”

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