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Amazon buys IoT service provider 2lemetry

Amazon buys IoT service provider 2lemetry
2lemetry’s cloud-based platform serves as middleware for large networks of Web-connected embedded devices – the proverbial Internet of Things (IoT). It translates the various protocols used by connected devices, sets messaging rules, and analyzes the data traffic it handles to derive insights.

The startup boasts its solution can work with any protocol or hardware platform, automatically add new devices as they join a network, and scale to millions of devices without hurting performance. Honeywell is among the company’s enterprise clients.

Amazon has bought 2lemetry for an undisclosed sum, and says it will continue supporting the company’s clients. 2lemetry’s services appear to complement AWS’ Kinesis service, which provides real-time processing for massive data streams, including for data produced by IoT devices and sensors.

TechCrunch notes 2lemetry’s Incoming service might particularly interest Amazon – it helps companies (such as retailers) interact with customers using data obtained via proximity beacons, geofencing, facial recognition, and other sources.

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