Salesforce Unveils Breakthrough Salesforce IoT Cloud, Powered by Salesforce Thunder

Salesforce Unveils Breakthrough Salesforce IoT Cloud, Powered by Salesforce Thunder

Salesforce, the Customer Success Platform and world’s #1 CRM company, today announced Salesforce IoT Cloud. Powered by Thunder, a massively scalable, real-time event processing engine, IoT Cloud connects billions of events with Salesforce, unlocking insights from the connected world that empower anyone to take the right action, for the right customer, at the right time.


  • IoT Cloud connects billions of events from devices, sensors, applications and more from the Internet of Things to Salesforce – enabling companies to unlock insights from the connected world
  • IoT Cloud is powered by Salesforce Thunder, a massively scalable, real-time event processing engine that enables Salesforce customers to personalize the way they sell, service, market and more
  • IoT leaders ARM, Etherios, Informatica, PTC ThingWorx and Xively LogMeln join Salesforce’s ecosystem to accelerate IoT Cloud customer success
  • Companies including Emerson and Pitney Bowes look to connect with their customers in powerful new ways with IoT Cloud

“Salesforce is turning the Internet of Things into the Internet of Customers,” said Marc Benioff, chairman and chief executive officer, Salesforce.

“The IoT Cloud will allow businesses to create real-time 1:1, proactive actions for sales, service, marketing or any other business process, delivering a new kind of customer success.”

Connected World, Disconnected Data
The combination of mobile, social, sensor, wearable and cloud technologies has triggered a deluge of data. More than 90 percent of the world’s data has been generated over the last two years¹. And, with the number of connected devices projected to reach 75 billion by 2020², the volume of data available is expected to grow exponentially.

This world of connected devices and digital content presents an enormous opportunity for companies to take advantage of the new data. In a June 2015 report, the McKinsey Global Institute estimates that IoT applications may have a potential economic impact of as much as $11.1 trillion per year by 2025³ However, businesses have been unable to capitalize on the vast volume of data from the Internet of Things.

Salesforce IoT Cloud, Powered by Thunder—Connecting to the Internet of Customers
IoT Cloud empowers businesses to connect data from the Internet of Things, as well as any digital content, with customer information, giving context to data and making it actionable—all in real-time. Thunder, built on a massively scalable, modern architecture, can “listen” to the connected world, ingesting billions of events a day, from any source. IoT Cloud’s capabilities include:

  • Listen to the World at IoT Scale: IoT Cloud connects everything to Salesforce. In addition to the Internet of Things, connecting to phones, wearables, windmills and industrial turbines and other devices, IoT Cloud connects data from websites, social interactions and more to Salesforce. By connecting the billions of real-time events and digital content with Salesforce, the IoT Cloud brings customer context to transactional data.
  • Trigger Actions with Real-time Rules: With IoT Cloud, business users can use intuitive, point- and-click tools to define, modify and set rules and logic for events that can trigger actions across Salesforce. A global fleet management company, for example, can enforce passenger safety standards by setting filters for “hard brakes” or “hard accelerations” and defining rules that trigger in-car sensors to log service cases reporting possible instances of erratic driving. Or, a national retailer holding a holiday sale can set rules based on loyalty program status, inventory or sales performance, triggering retail beacons to send discount offers to in-store shoppers in real-time.
  • 1:1 Proactive Engagement through Salesforce: IoT Cloud seamlessly works across the Salesforce Customer Success Platform to surface insights and trigger real-time 1:1, personalized actions for sales, service, marketing or any other business process. For example, a thermostat provider can parse through billions of events gathered from weather forecasts, sensors and temperature settings to proactively alert customers on how to manage their HVAC usage within their predefined budget. Or, a vehicle assistance service partnering with an auto brand can send personalized offers on behalf of local dealers based on sensor data that tracks fluid levels and mileage.

Comments on the News:

  • “Emerson is reinventing customer service,” said Todd Finders, CIO of Emerson Climate Technologies. “By integrating our connected comfort products and services with customer data in Salesforce in real-time, we will be able to address our customers’ needs in a proactive, personalized way.”
  • “IoT deployments only bring value when organizations are able to act on the information that their IoT networks generate,” said Gary Barnett, chief analyst, Ovum. “The ability to make sense of that data by connecting it with existing customer information will be a key factor in turning data into action.”

Salesforce Ecosystem Expands with IoT Partners
Salesforce is accelerating the adoption of IoT Cloud with initial launch partners ARM, Etherios, Informatica, PTC ThingWorx and Xively LogMeln that provide connectivity between devices and the Internet. The company will continue to expand its ecosystem of IoT partners to enable businesses to connect with their customers in a whole new way.

Salesforce App Cloud—the Unified Platform for Delivering Connected Apps Fast
Thunder is part of the Salesforce App Cloud, an integrated set of platform services that enable businesses to develop connected apps fast. With services for rapid app development, modern user experiences, integration, mobile app dev, identity management, compliance, governance and more, App Cloud is the most comprehensive and agile platform available to CIOs to deliver their app portfolio. App Cloud also includes an ecosystem of 2.3 million developers, who have built 5.5 million apps, and the AppExchange, the world’s largest enterprise app marketplace, which features more than 2,800 ISV apps and and 40 Lightning Components. All of this runs on the industry’s most trusted enterprise infrastructure that delivers approximately 3.7 billion transactions every business day.

Pricing and Availability

  • IoT Cloud will be in pilot the first half of 2016 with generally availability later in the year. Pricing will be announced at the time of general availability.

Learn more about Salesforce IoT Cloud at:

² “Morgan Stanley: 75 Billion Devices Will Be Connected to the Internet of Things By 2020,” Business Insider, October 2013.
³ McKinsey Global Institute, Unlocking the Potential of the Internet of Things, June 2015

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