According to a new research report from Berg Insight, global shipments of connected digital signage displays are estimated to have grown by 19.7 percent to 10.5 million units in 2016.
Market growth is driven by greater demand for digital signage solutions in all market verticals, technological advancements and a continued decline in prices.
Shipments to the EU28+2 countries totalled an estimated 2.5 million units, whereas shipments to North America reached 3.0 million units. The Rest of World market accounted for the remaining 5.0 million units shipped in the year. Berg Insight forecasts that global shipments of connected digital signs will grow at a compound annual growth rate (CAGR) of 16.7 percent in the next five years to reach 22.9 million units by 2021. As a result, the number of connected digital signage displays in active use worldwide will grow at a CAGR of 18.3 percent from an estimated 37.6 million in 2016 to 87.2 million units in 2 021.
The digital signage industry is highly fragmented with a large number of companies active in the marketplace. As for other fragmented markets, consolidation is increasingly taking place among the industry vendors as the market matures, and the digital signage space has seen a large number of M&As over the past years involving various companies directly and indirectly active in this industry.
“The most significant deal on the digital signage market in the past few years is STRATACACHE’s acquisition of Scala in 2016 which contributes to a broad global footprint and total revenues expected to surpass the billion dollar mark in the near-term”, said Rickard Andersson, Senior Analyst, Berg Insight.
STRATACACHE has over the years done multiple acquisitions in the digital signage space and related fields, and the most recent example is Real Digital Media which was acquired in early 2017. “While the consolidation trend contributes to limiting the number of participants in the market place, there is also a continuous inflow of new players including start-ups eyeing the digital signage industry”, continued Mr. Andersson. He adds that one area where new companies will likely continue to emerge is new IoT software solutions for digital signage.
Mr. Andersson concluded:
“There are promising opportunities in this space for software solutions that make it easier to integrate various data sources and marketing channels with digital signage systems.”