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The Future of Retail: Smart Packaging

The Future of Retail: Smart Packaging

By Marc Kavinsky, Editor at IoT Business News.

For most businesses, QR codes are nothing new. Major brands like Coca-Cola or Amazon have already incorporated QR codes into their packaging a long time ago- and are no doubt reaping the rewards of having them on their products.

However, with smartphone usage still rising, smart packaging is definitely the future. In fact, it is estimated that by 2023, the smart packaging market will be work a staggering $7.56 billion.

With the ability for anyone to make a QR code, smart packaging looks set to be a fixture on all of our shelves.

Here are a few examples of how brands have used QR codes effectively.

QR Codes Offer the Opportunity For Transparency

QR codes on the packaging of products are a great way of providing more information than you would usually be able to squeeze onto packaging.

Nobody wants to squint their eyes up while trying to read small writing on the packaging. Instead of trying to put lots of information onto packaging, you can bring up all of that information on your smartphone.

While you will still need to put essential information about what is in a product, and any legal requirements such as the calorie count; however, many brands will include information about ingredient transparency in their QR linked content. This could include allergies and facts about where the produce was sourced and much more.

QR Codes Offer Increased Brand Engagement

Using QR on your packaging is an excellent way of increasing and improving the way that your customer’s interact with your brand and products.

In addition to the specific product information such as ingredients, you can point your customers to customer rewards programs where you can promote your product further by offering discounts and vouchers. In addition to this, you can point your customer toward the nearest stockists so that they can buy more.

There are lots of other great ways that you can engage with your customers through QR codes. You can take them to product-related videos, or encourage them to download apps that offer more chances to engage.

QR Codes Bring About The Opportunity For Data Collection

If you want to keep engaging and re-engaging your customers, you need to know where you can find them in the future. It is all very well taking them to content via a QR code and enhancing their experience, but there is a real opportunity to get your customers to provide their contact details for direct future marketing.

By using customer reward schemes, competitions, discounts, and other incentives on your QR code, you’ll be able to engage your customers into coming back. Not only this but they will keep coming back.

QR Codes: The Future of Packaging?

With a rise in the use of QR codes over the last few years, there are growing trends towards integrating smartphone technology into the customers shopping experience and beyond. QR codes offer the ability to engage with customers in a whole new way.

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