Indoor mapping might not be your first thought when it comes to the future of IoT technology, but it’s one of the most practical pieces of technology out there. With the widespread adoption of location-enabled devices like smartphones, smartwatches, and other wearable devices, it’s never been easier to guide people through a space in real-time.
In fact, the indoor positioning market is estimated to be worth $23.6 billion by 2023, with some guesses putting that figure even higher. From shopping malls to hospitals, there are many ways that indoor mapping is transforming different industries… you may just not be aware of it. Mapping software opens up more opportunities than simply direction-giving.
Here are some ways that indoor mapping is transforming different industries in 2021 and beyond!
Many supermarkets are now starting to roll out smart shopping carts equipped with location-enabled tablets that take you around the store to find the items that you need. When a supermarket in Finland created 3D indoor maps, they actually saw a 6% increase in sales for customers using the indoor mapping carts.
The idea is that customers can input recipes, their shopping list, or specific items, and then the tablet will guide them through the store in real-time via the most efficient route.
In addition to increasing sales and raising brand awareness through PR and branding, this technology also helps to make supermarket foot traffic much more efficient.
Hospitals can be huge, especially in the US. If you’re not familiar with the layout of a hospital, it can be very confusing to find your way around without stopping doctors and nurses to ask for directions.
Obviously, this is not very efficient, leading to missed/late appointments as people try to find their way around.
However, with indoor mapping technology, patients and visitors can access detailed indoor directions that get them to the correct section of the hospital without needing to stop and ask for directions.
Stadiums & Arenas
Stadiums, arenas, and large concert venues have a lot to gain from indoor mapping technology. This tech can be used to help visitors and fans find their seats easily, directing them to the closest gate/door to help improve efficiency and ease the load on events stewards shepherding people to the right place.
The tech can also help fans to find the nearest restroom, food stand, or merch stand, for example.
Many stadiums use this indoor positioning system as another way to advertise their latest offers and deals, collecting fan data to advertise offers that are likely to boost sales and see return visitors.
As well as advertising new events and offers, clever branding can help to improve brand awareness and improve the user experience overall.
Perhaps the most obvious choice, indoor mapping systems have already had a profound effect on indoor shopping malls across the globe, making it easy for shoppers to find the stores they’re looking for via the fastest, most efficient route possible. Technology providers such as Mappedin not only provide indoor maps for shoppers, but also a Map Editor platform that allows mall owners and operators to maintain these maps as their centres change.
As well as reducing downtime for shoppers, IoT technology has also made it easier than ever to observe shopper behavior and make data-informed decisions about how to change the layout of the shopping mall so that it better suits consumers.
Similar to stadiums and arenas, shopping malls can also use this tech to advertise exclusive sales, offers, and deals at stores throughout their space.
From shopping malls to supermarkets, there are so many ways that indoor mapping IoT technology is shaping the future of various industries in 2021 and beyond.