What do you most often hold in your hand? According to statistics, the average smartphone user spends about 3.5 hours a day on the phone, which is quite a lot, since people are awake for about 16 hours. And some do not let go of the smartphone at all.
The smartphone has become a very dense part of the life of each of us and has taken the place of an essential item in it. The authors of The Global Smartphone from University College London (UCL) write that the smartphone user feels at home, he literally becomes a human snail who carries his house in his pocket. And for a business looking to provide a service on smartphone and offer a user-friendly experience, they are recommended to research mobile app development services, before starting building it. This is very important, and good searches will help avoid obvious problems.
There are studies that clearly show that a person, left without a mobile phone, begins to feel defenseless. The feeling of fear is due to the inability to quickly contact loved ones in the event of a dangerous or uncomfortable situation, as well as other negative factors, or vice versa to miss an important call. A mobile phone has long ceased to be just a means of communication, it has become much more!
The advantage of modern smartphones is manifested in saving time on daily routines, such as paying bills, working with tax notices, searching for the right information, shopping, learning, and exercising. The satellite navigation system allows you to build routes, get to the place in the shortest way, bypassing traffic jams and road repairs. The phone has become an indispensable assistant in work and home management, thanks to integration with corporate and IoT systems.
A smartphone is a real entertainment center with many games, rich multimedia capabilities. It accumulates and stores a large amount of information. According to Gartner forecasts, with the development of artificial intelligence, a smartphone will know more about a person’s health than he does. Well, the main function of a smartphone is, of course, communication, the variability of which seems to have no limit.
Gadgets are equipped with a wide range of hardware: accelerometer, gyroscope, digital compass, light sensor, proximity sensor, sensors for measuring heart rate, pressure and others, which greatly increase the already huge capabilities of smartphones.
But what makes a smartphone so unique and in demand? Of course, mobile applications allow the user to interact with the gadget at different levels. According to statistics, 90% of the time spent on the phone, the user spends in applications.
If you look at the smartphone from a wider angle, you can see that it allows you to create and reproduce a large number of very different behaviors. For example, information about a person’s health will help him change his lifestyle, communication on social networks increases and strengthens social ties, and in some cases allows you to start a family. Depending on the different usages, any other behaviors can be implemented.
But as for business, what is the use of mobile applications and what advantages do they provide? The smartphone forces users to spend a lot of time in it in order to receive high-quality “digital goods”. Being in the smartphone next to frequently used services, the mobile application allows you to go directly to these people.
Increasing the loyalty of existing customers and capturing new ones
When developing a mobile application, it is necessary to achieve high speed and maximum user friendliness. To make the application fast, you need to choose the right technology, design the architecture, write good code. You can get a convenient product by using modern trends in UI and UX design, gamification and increased functionality. In return, the business receives the favor and gratitude of customers, attachment to the brand.
Do not forget about the marketing rule that says: retaining a user is “cheaper” than attracting him. Give the customer advanced features such as points, loyalty program upgrades, discounts on certain product groups, or other functionality that makes life easier and brings value. Users will thank for such opportunities, and the company will receive their favor, and as a result, increase sales.
Earn the trust of the user, then you will be more likely to captivate him, forcing him to spend more time in the application. A loyal and grateful audience will not only return to you again and again, but will also bring new customers to you.
Increasing sales and deal speed
If we take a period of time from the moment the Internet appeared to the present day, we can see how much the psychology, habits and overall strategy of consumers have changed. At the time of the appearance of the first online stores, people made purchases on the first site that they came across. Now they are ready to sit for hours, comparing the characteristics of the product, looking for all the necessary information. Today, the consumer dictates the rules of the sale, he demands to have full control over the buying process. The consumer wants all products to be at arm’s length, so that all information about the product is in his pocket. A mobile application is the key to the most secret desires of the buyer.
Make product search easier and more accessible. Make sure that customers enjoy the checkout and payment process, they do not want to spend a lot of time and effort on it. They need to select a delivery address in one click from the list of existing ones, and pay with one click on the button, without entering bank card details each time. By implementing all this, you are guaranteed to increase the probability and speed of the transaction. The main task of a business is to make it easier for a customer to make purchases online, and a mobile application is the best tool to cope with this task.
Close contact with the client at arm’s length
Let’s say you have a website. What are the first steps a customer needs to take to start choosing a product? First of all, the user needs to open a mobile browser and remember the address of your site or search for a site in a search engine. Add to this the endless loading of pages, as well as the not always convenient mobile version of the site. And in some cases, it is completely absent. Long and difficult, isn’t it? In the case of a mobile application, you just need to launch it, and the user will be taken to your information field. Even in the absence of the Internet, the mobile application can provide an option to work offline.
Make the application more friendly to make the process of searching and buying goods a leisure one. Use familiar functionality from other popular apps: stories like on Instagram, swipes like in dating apps, dark patterns like on marketplaces. Allow customization of the main screen, provide settings that allow you to give the user a sense of convenience and control.
In order to make your company more real to the buyer, strengthen the connection with him. A mobile application should help solve problems and pains of customers instantly, inform them in a timely manner about discounts, promotions or personal offers.
Users want to use such a mobile application in which they will interact with the company in a convenient and familiar way for them. The application should give the simplest and most efficient way to serve customers. As an example, at any time of the day, contact the support service with a question and quickly get a response. It is necessary to ensure that the mobile application stimulates the release of dopamine, helps the user to escape from experiences, then for the client it becomes a kind of virtual home, where you want to return again.
By installing a mobile application, users immediately begin to share useful information about themselves with you. There are two categories of data that can be received. The first category is information from a smartphone, such as device data, mobile operator, user contact information, web browser history, geolocation or its routes, and it is also possible to get a list of installed applications on the current device. This is very valuable information, because by seeing the history of previously visited sites, you can analyze interests and needs, geolocation gives the whole picture of the places that the user often visits.
The second category is the data that the mobile application receives when interacting with users. User profiles facilitate effective interaction with the mobile application. They help to collect and analyze important data that will be very useful for business. Just like with websites, analytics systems collect all the same information. The only difference is that the user always carries a mobile phone with him and refers to it much more often than to another device. Accordingly, he shares much more information. The secret of obtaining the most accurate and complete information lies in the fact that analytics systems recognize users on different gadgets.
The mobile application is a source of valuable analytical information. Every time users use the mobile application, the business gets complete information about its target audience. In analytical reports, you can see which products are viewed more often and which ones are bought, what the audience likes and what is put on the wishlist. You can see the user journey, whether customers reach their goal easily, and which features are used more and which ones are not. By processing all this analytics, the business sees how to properly build the interaction of the audience with the mobile application. The key to success is to understand your users better. Complete and accurate analytical information makes it possible to get an accurate portrait of the target audience, as well as build the right marketing strategy.
Wide scope for marketing
The modern digital environment has long become multi-channel. Most often, users use the Internet in order to get the desired product or service. In 80-90% of cases, users use a smartphone to access the Internet. Therefore, we can say with full confidence that a mobile application is an important marketing channel and the best marketing tool. To make marketing as effective as possible, you need to understand the algorithm for using the application: who your target audience is, where it is located, how to interact with it correctly, and how to present the product.
To interact and retain the audience, various marketing strategies are built, and marketing companies are based on them. By obtaining comprehensive analytical information about your target audience, you can endlessly interact with users and develop trusting relationships with them.
The development of your own mobile application is already a kind of advertising step, an image component. Offering to participate in the bonus system, get discounts, you get a loyal audience. Maintain interest by sending free push notifications, telling users about new products and promotions. Why send a lot of spam by email or SMS, allow the user to conveniently receive notifications in the personal account of the mobile application.
Offer your audience only interesting and useful content. Talk about new features of your application, improve personalization. Getting feedback from the user has become an incredibly important feature: conduct polls, votes, let you easily report bugs or your suggestions. A loyal and grateful audience will help make your product better.
Competitive advantage and companions of steadily growing profits
The development of a good mobile application does not require a small budget. A properly designed application, taking into account the customer’s industry specifics and market trends, adding trending technologies and design, will help not only pay off the development, but also bring a very tangible income.
By increasing the conversion and increasing the average check, you can maintain a high level of sales with a minimal advertising budget. The convenience and speed of the mobile application are the companions of a steadily growing profit. To achieve all this without an individual and professional approach will not work.
Typical mobile applications are simply not able to cope with the task assigned to them. In a highly competitive environment and an unstable economy, it is necessary that the application perform its functions to the fullest extent, while taking into account the specifics of the company and its business model. A mobile application developed by professionals will not only stand out among the mass of similar ones, but also bring practical and financial benefits to the company.
In a dynamically developing market, the development of a mobile application is not a luxury, but a necessity. This is especially important when the company grows, new business processes appear, new markets are entered and new sales channels are searched. At this point, it is especially valuable to ensure absolute control, security, reliability and profit growth.
Business automation is not a luxury but a necessity
The mobile application will be just as effective for use within the company. More than half of executives believe that mobile applications successfully influence business. By automating business processes, the company gets the same close interaction with employees as with customers. Increased flexibility and productivity, improved management process.
Monitoring and control of tasks, data security – all this helps to save business money, and as a result, the efficiency of departments and the company as a whole increases.
A few years ago, studies were conducted that showed a real increase in productivity from the implementation of mobile solutions in companies. Productivity increased by up to 45%, operating efficiency also showed an increase of up to 44%. As a result, this resulted in an additional 9 hours of productivity per week, which is directly proportional to earnings of $ 280 billion a year.
One foot into the future
The future of mobile applications is inextricably linked with the development of smartphones. The advent of more powerful devices, 5G networks, or the complete replacement of smartphones with telecommunications wearables could lead to a transformation in the approach to mobile app development. But whatever it is, developing apps to interact with device users will remain.
According to the eMarketer report, the growth rate in the e-commerce segment continues to grow and annually adds 8-12%. In Gartner’s strategic forecasts, there was a reason to include a new psychological dependence on online shopping in the list of modern diseases. Since, thanks to the development of artificial intelligence, advertising in mobile applications will be able to take into account the emotional state of the user and form sentences that are relevant to his mood. The mobile application will be able to record behavioral reactions in the user’s daily life and give an already formed offer at the right time.
Virtual offices allow you to hire and work with employees regardless of their location. Thanks to fast communication channels and the wide reach of the Internet, users will be able to quickly and securely exchange large amounts of information almost anywhere in the world. IoT systems will bring a new round to the development of applications. By integrating its IoT functions into mobile applications, it will be able to manage the house according to the user’s daily schedule, while simultaneously adjusting the scenario according to health indicators and adjusting to the current emotional state.
Whatever the future prepares for us, only technologically equipped companies will win in it. Any business should strive for development and only innovation will make it truly effective. Companies need to adapt to change, they must be flexible in order to fully meet the growing needs of users.
We get up and go to bed holding a smartphone in our hands. It performs the functions of an alarm clock, an entertainment and communication center, special applications that control our sleep and health. The smartphone has long been firmly entrenched in the life of each of us. Every day for several hours we use various mobile applications that improve our lives in every possible way. Applications help ordinary users to receive high-quality “digital benefits”, just like they give businesses growth and increase in profits. Just a few simple reasons explain the benefits of mobile applications for modern business.
A fast and convenient mobile application, developed taking into account modern trends in technology and design, makes it possible to get the location of customers, create a loyal audience around you. For example, if you make the search for a product easier and more accessible, and the purchase process quick, you are guaranteed to increase the likelihood and speed of the transaction.
By instantly solving the problems and pains of customers, you make your company more real for the user. To strengthen communication with the client, timely inform about discounts, accrual of points, promotions, give personal offers. It is necessary to ensure that the mobile application stimulates the release of dopamine, helps the user to distract from experiences. Use analytics systems, get high-quality and complete information about your audience, its preferences and interests…