Purchase Extends PTC’s Strategy for Digital and Physical Convergence.
PTC today announced it has signed a definitive agreement to acquire the Vuforia business from Qualcomm Connected Experiences, Inc., a subsidiary of Qualcomm Incorporated, for $65 million. Vuforia is the industry’s most advanced and widely adopted augmented reality (AR) technology platform, and will enrich PTC’s technology portfolio and accelerate PTC’s strategy as a leading provider of technologies and solutions that blend the digital and physical worlds.
Under terms of the agreement, PTC will acquire the award-winning Vuforia business, including the developer ecosystem. PTC is committed to continued investment in the Vuforia platform and to the ongoing support and growth of the Vuforia ecosystem.
Vuforia is a mobile vision platform that enables applications (“apps”) to see and connect the physical world with digital experiences that demand attention, drive engagement, and deliver value. Today, Vuforia is supported by a global ecosystem of developers in 130 countries, and has powered more than 20,000 apps with more than 200 million app installs worldwide.
The combination of Vuforia and PTC leverages two transformational technology trends – Internet of Things (IoT) and augmented reality (AR) – to deliver a new class of products that merge the digital and physical worlds. When coupled with PTC’s IoT and analytics platforms, Vuforia unlocks a world of possibilities for creating new ways to design products, to monitor and control products, and to instruct operators and technicians in the appropriate methods of use and service.
“PTC continues to pursue a strategy of providing an incredibly innovative technology platform that customers can use to capitalize on the emerging Internet of Things (IoT),” said PTC CEO Jim Heppelmann.
“Because of what IoT is enabling, more and more products are now a mixture of digital and part physical content. So, naturally, the ways in which we interact with these products will evolve toward a mixed-reality model that blends physical and digital interactions.”
“By delivering powerful computer vision functionality through a simple API, the Vuforia platform has enabled developers and leading brands to deliver award-winning experiences to consumers around the globe,” said Jay Wright, Vice President of Vuforia, Qualcomm Connected Experiences, Inc. “Vuforia has also captured the attention of industry leaders who envision the potential for augmented reality to transform work. As part of PTC, Vuforia will allow developers to realize this potential through integration with PTC’s industry leading applications and ThingWorx IoT platform.”
Vuforia has wide adoption from leading companies including 37 of the Interbrand 100 and has consistently been awarded for its performance, robustness, and ease of use, including “Best Tool” at Augmented World Expo in each of the last three years. Vuforia supports multiple developer tools, including Eclipse, xCode, and Unity and runs on multiple operating systems and devices, including iOS and Android phones, tablets, and selected mobile eyewear.
“We are pleased with the prospect of adding the market-leading AR technology platform, together with its large developer community, to our technology portfolio. Vuforia will accelerate our leadership position helping companies to fundamentally change the way their products are created, operated, and serviced,” added Heppelmann. “We are excited about leveraging Vuforia’s technology leadership in the consumer market while unleashing the Vuforia capabilities into the enterprise. We look forward to welcoming the Vuforia team to PTC.”